EXPERIENCE PROPERTY IN REAL 3D WITH IMMERSIVE VIRTUAL REALITY TOURS
Updated: 31 July 2025
Estate agents across Ireland can now elevate property listings by offering true 3D virtual reality tours powered by Web XR, built using industry‑leading 3D modelling software like Blender, Unity or Unreal Engine. These tours are fully immersive: users can navigate property interiors in real time and interact with objects, such as opening doors or turning on light switches, delivering an experience far beyond static panoramic views or typical Matterport scans.
Prospective buyers from anywhere—whether in Dublin, Cork, Galway, Limerick, Waterford or abroad—can walk through a property virtually, appreciating its size, layout and features without travelling. For those with limited mobility or transport, immersive tours can be especially influential, often prompting enquiries or offers after a virtual walkthrough.
You can integrate Google Analytics directly into each Web XR tour to capture visitor behaviour—insights like which rooms attract most attention, how long visitors engage in each area, and where they exit. Analysing these patterns helps refine future tours and tailor descriptions for stronger engagement.
These Web XR tours are compatible with a wide range of devices: they’re viewable in any modern browser and also accessible on headsets like Meta Quest and Apple Vision Pro, allowing clients to step inside properties in full VR immersion. As new wearable technologies emerge, access will expand further. Although Meta’s Orion glasses are still in prototype form and not yet commercially available, the increasing development of AR‑glasses hints at a future where immersive property walkthroughs could become even more common.
By offering these engaging, interactive Web XR tours, estate agents throughout Ireland can differentiate their service, reach local and international audiences, and support clients with inclusive access. Embedding analytics enables continuous improvement and sharper property presentation.
If you’d like to enhance your agency’s listings with immersive 3D walkthroughs that clients can explore anywhere—and track engagement to improve each tour—get in touch today to arrange your first Web XR virtual property tour and transform how you showcase homes across Ireland.