€1,000 Airbnb Photos vs Nvidia: Which Investment Wins?
Updated: 27 Septemeber 2025
When it comes to growing your wealth, people often think about the stock market. High-tech names like Nvidia, Tesla, or Amazon dominate conversations about potential returns. But sometimes, the best investment isn’t in a trendy stock, it’s in your own property. If you run an Airbnb in Ireland, spending €1,000 on professional photography could give you returns that rival or even surpass the hottest tech stocks.
Airbnb listings with professional photos are proven to attract more bookings. According to Airbnb, listings that use professional photography can earn up to 20% more revenue than those with amateur photos. That’s because guests book with their eyes first. High-quality images make your space look more inviting and trustworthy.
Let’s assume your Airbnb charges €200 per night, your current occupancy rate is 54%, you spend €1,000 on professional photography, and bookings increase by 20% as a result. With 54% occupancy, you currently book about 365 × 0.54 ≈ 197 nights per year. At €200 per night, that’s €39,400 per year. A 20% boost in bookings adds roughly 39 extra nights, which equals €7,800 extra per year. Over 5 years, that’s €39,000. Subtract your €1,000 photography cost and you’re left with €38,000 in net extra earnings.
Your €1,000 photography investment gives a net return of €38,000 over 5 years, or 3,800% ROI. Annualised, that’s around 111% per year.
By contrast, Nvidia has been one of the world’s best-performing stocks. An investment of €1,000 in Nvidia shares five years ago would now be worth around €16,000. That’s an extraordinary return, but it still falls short of the €38,000 extra earnings generated by investing the same amount in your Airbnb photography.​​​​​​​
5- Year ROI: Airbnb Photography vs Nvidia Shares
Every euro spent on professional Airbnb photography directly improves your listing, which directly increases revenue. The results are predictable, since Airbnb bookings respond quickly to visual appeal, and more bookings also improve your listing’s ranking, attracting even more guests.
Investing €1,000 in professional Airbnb photography is a small, low-risk investment with the potential for huge returns. Even against one of the strongest-performing stocks of the last decade, the numbers show that putting money into your Airbnb can deliver bigger and more reliable rewards. So before you check the stock market, ditch those smartphone photos. The images on your Airbnb listing might be costing you more than you think.
Are you an Airbnb owner in Waterford or elsewhere in Ireland looking to maximise your bookings with professional photography? Get in touch today and see how stunning photos can transform your listing—and your revenue.